LI-FU FARM

【ROYAL MEAT】Brand Story

The inspiration for the "Royal Meat" brand comes from Demeter, the Earth Mother in Greek mythology, symbolizing agriculture, wisdom, and maternal love, embodying fertility and abundance.

Created by Li Fu Farm, the "Royal Meat" brand leverages technological innovation and eco-friendly farming to provide consumers with safe and delicious pork products, showcasing its commitment to excellence in smart farming. Each pig is raised in a carefully designed, optimal environment, receiving meticulous care. The brand utilizes technology to revolutionize traditional pig farming, ensuring the natural purity and high quality of its pork. All products are made from high-quality pork raised on the farm, combined with innovative techniques to deliver a rich taste and unique flavor. Each product reflects a deep respect for the environment and animals, as well as an unwavering commitment to high-value, high-quality standards.

Li Fu Farm focuses on precision farming, introducing modern, enclosed, elevated housing systems, and integrating smart technology to completely overturn the stereotype of traditional pig farms with pervasive odors, significantly reducing their environmental impact. The farm's owner, Liu Yun-Fu, places great importance on air quality, using elevated floors to effectively block odors and installing UV-C sterilization systems on the roof to create a low-bacterial, healthy living environment for the pigs. To address common water pollution issues in pig pens, the farm has implemented a three-stage wastewater treatment system, which separates solid and liquid waste beneath the elevated floors. The wastewater is then treated through anaerobic and aerobic processes, finally settling in a sedimentation tank. The treated water is used to irrigate surrounding farmland, further advancing the concept of circular agriculture. In the future, Li Fu Farm plans to build a feed mill and food processing plant, aiming to establish a fully integrated supply chain.